From Poshmark to Punchlines: How Lisa and Courtney Turned Side Hustle Chaos into Dual Threads
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Before there was a website. Before there were matching mugs and journals. Before a Shih Tzu became our unofficial emotional support mascot. There were plastic bins, shipping label printers, and two women sharing a love of great finds with a community on Poshmark.
Welcome to the origin story of Dual Threads, a brand born from boho finds, late-night caffeine-fueled voice texting, and a shared love of sarcasm printed in block letters.
This is how Lisa and Courtney translated their chaotic, fun Poshmark journey into a fully functioning business where funny graphic tees, mugs, and journals speak louder than anyone’s inside voice.
Grab your iced coffee and comfy tee—this is a founder story with actual personality.
👚 It Started with Two Closets. And the Poshmark App.
Like many side hustlers, Lisa and Courtney weren’t trying to build a brand from day one. They were just trying to clean out their closets, find a social balance for introverts (and maybe make enough money to justify another Starbucks run).
They started selling on Poshmark with thrifted pieces, boho finds, and a few random items. Their closets? A rotating inventory of fashion chaos that somehow always had a spot for anything slightly snarky.
What sold often?
T-shirts. But not just any tees—tees that said what people were really thinking. Tees that didn’t pretend to be aspirational. Tees that were soft, funny, and slightly unhinged in the best way.
😎 When Funny Tees Outperformed the "Trendy Stuff"
While everyone else on Poshmark was chasing seasonal trends and hashtagging like their lives depended on it, Lisa and Courtney were realizing something else:
People wanted a tee that matched their mood, no matter the trend or season.
So they started creating them.
These weren’t just clothes. They were emotional armor for people who hate small talk.
And the best part? Customers were messaging them with their own shirt ideas.
That’s when they knew this wasn’t just a side hustle anymore.
🧵 Building Dual Threads: The Brand With No Chill (on Purpose)
In 2025, they officially launched Dual Threads—a place where humor, softness, and slight emotional instability could coexist in cotton form.
What makes Dual Threads different?
- Every product is made with comfort, chaos, and caffeine in mind.
- Every design is a little funny, a little therapeutic, and always real.
- And no, we don’t do vague positivity quotes in script fonts (ok, sometimes we do).
The vibe is clear:
Come as you are. Even if that’s just a chaos gremlin in a graphic tee with a journal full of feelings and a mug that says "No."
📦 From Poshmark Orders to Brand Identity
If Poshmark was the training ground, Dual Threads was the real deal. Here’s what Lisa and Courtney brought with them:
- Customer-first energy: Poshmark taught them to obsess over the little things—like fast replies, personal packaging, and listening to what buyers actually wanted.
- Testing ground for ideas: Before ever launching a full website, they knew which phrases sold and what prints people kept coming back for.
- No fear of weirdness: On a resale platform full of neutrals and trends, their bold humor stood out—and that confidence carried over.
The result? A brand that feels like your best friend who always shows up with iced coffee, emotional validation, and a new tote bag that says, “Running Late Is My Cardio.”
🎯 Why Dual Threads Works (Even If You’re Over the Internet)
Let’s face it—there are a lot of T-shirt brands out there. A lot of mugs. A lot of places that slap a quote on a product and call it personality.
So what makes Dual Threads different?
Because Lisa and Courtney didn’t build this brand for the algorithm.
They built it for you. For:
- The overthinker.
- The introvert with an iced coffee addiction.
- The mom who’s tired of toxic positivity and just wants a shirt that says, “I’m doing my best and that’s legally enough.”
- The person who journals, shops, and spirals—all with impeccable taste.
Dual Threads isn’t trying to be aspirational.
It’s trying to be accurate.
🛍️ Where It’s Going: More Chaos, More Comfort, Always Honest
Now that Dual Threads has grown beyond Poshmark and is officially operating out of something more stable than a kitchen table, Lisa and Courtney have plans to expand:
- More tee drops, inspired by your unhinged DMs and slightly concerning journal entries
- New products like sweatshirts, tanks, and more home goods
- Seasonal collections based on actual emotional weather (yes, Fall Spiral is a real thing)
- Collaborations with our Poshmark community
But no matter how much it grows, the brand will always stay rooted in what made it special from the start:
authentic humor, emotional honesty, and unapologetically soft T-shirts.
🙋♀️ FAQ: About Dual Threads, From the People Behind the Panic
Is Dual Threads still run by the founders?
Yes! Lisa and Courtney are still designing products, writing product descriptions, reading your reviews, and writing these blogs.
Where do the sayings come from?
Some come from real convos, some from customers, and some from those 2 a.m. moments when you laugh at your own emotional breakdown. We test everything for relatability and vibes.
What happened to the Poshmark closets?
Alive and well! Come visit our Live Shows on Poshmark on Monday evenings (Lisa) and Saturday mornings (Courtney). Links to our closets are in the footer to bookmark our shows.
Are your products really that soft?
Yes. If you don’t want to wear your tee three days in a row, we consider that a design failure.
Can I submit a tee idea?
Absolutely. Just know that if it’s too emotionally stable, it might not make the cut. 😉
Final Thought: Build a Brand That Feels Like a Breakdown in a Blanket
Lisa and Courtney didn’t set out to become founders. They just wanted to make funny tees that felt like friendship. The fact that you now wear them while journaling, spiraling, or soft-launching your seasonal self-care era?
That’s the real win.
So if you’re wearing Dual Threads and someone says, “That shirt is so you”—congrats. You’ve officially joined the brand that was built for people just trying to survive with a little comfort and a lot of chaos.